At last, Bharathi Airtel has decided to launch their products in Sri Lanka. Today they’ve launched an aggressive advertising campaign in mass medias and electronic medias.
Today I saw bill boards of Airtel everywhere around Colombo. I’m glad finally Dialog got tough competition, and they’ll think of quality service. Followed by Airtel, RTEC is also entering Sri Lankan as a mobile operator.
The company on Monday announced its Lanka launch with ads in local newspapers. Ahead of Airtel’s entry, other operators have slashed tariff rates and are offering discounts with cellular connections.
Airtel is investing $200 million in the Sri Lankan operations and is replicating the outsourcing model in the island country. “It is an extension of the same business model. The company is leveraging its Indian partnerships,” said an analyst.
Airtel has outsoured IT operations to IBM while Huawei is rolling out networks. Bharti Telesoft, a part of the Bharti group, will offer value added services.
The company bagged license for Sri Lanka in early 2007 and hired Amali Nanayakkara as the CEO in October that year. She was earlier working with Unilever in Sri Lanka as Director Marketing in the Personal Care Division.
Airtel has hired largely local people for operations in Sri Lanka. Around 20 people from Airtel India are currently working there, looking after the launch.
AIRTEL STORES (Arcades)
1. Avissawella – 05,colombo road , Avissawella
2. Borella – 1189,maradhana Road, Botella
3. Chilaw – 02,Colombo road ,Chilaw
4. Colombo-3 – A5 super Market Bldg, Colombo-3
5. Colombo-11 – 212,Main Street ,Colombo-11
6. Dehiwella – 8/1 Galle road ,Dehiwella
7. Gampaha – 57 , Bauddhaloka Mw, Gampaha
8. Ja Ela – 180, Pushpawansa Building ,Colombo Road ,Ja Ela
9. Kaduwela – 455/2 New Kandy Road , Kaduwela
10. Kaluthara – 161, main Street , Kaluthara
11. Kandy – 127 Peradenya Road, Kandy
12. Karapitiya – 241 ,Labuduwa Road , Karapitiya
13. Kegalle – 199, main Street ,Kegalle
14. Kiribathgoda – 8/1 Kandy road, Kiribathgoda
15. Kurunegala – 44, Negombo road ,Kurunegala
16. Maharagama – 61,Highlevel road, Maharagama
17. Negombo – 41 De Cross Road ,Negombo
18. Panadura – 35, Horana Road ,Panadura
19. Puttalam – 39-B, Kuruneagala Road ,Puttalam
20. Rathnapura – 269,Main Street , Rathnapura
21. Wellawatte – 35, Galle Road, Wellawatte
PS: Still offical website reads “Comming Soon”
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