Softlogic is a well-known brand in Sri Lanka. Earlier when the Nokia phones were in peak, Softlogic was well reputed for bringing in genuine parts and phones into the market. Now Softlogic partners with Blackberry and will bring down while line of products into Sri Lankan market.
Softlogic partners with Blackberry
This partnership with Blackberry will make Softlogic an official distributor in the market. In the other hand Blackberry phones will be available throughout the island via Softlogic network.
Mr. Ashok Pathirage, Chairman & Managing Director of Softlogic Holdings PLC Said, “Softlogic is immensely pleased to partner with a global brand such as BlackBerry, which offers an impressive lineup of products that will help enhance the mobile lifestyles of many Sri Lankans. The latest BlackBerry smartphones will be accessible with ease to Sri Lankans with our nationwide network of retail points”.
Future of Blackberry
Earlier Blackberry’s ecosystem was closed and they were acting like dictators as they are the monopoly in terms of business users. Things changed over the time and now they have to make changes in the ecosystem due to the market condition. As we know Blackberry is being hurt by iOS and Android.
Blackberry expecting to do wonderful things with BB 10 OS. The latest addition to the stack of devices released by Blackberry is Z10. It is said that Z10 will have a huge impact on market and people will start to go back to Blackberry once again.
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